Tottenham Hotspur FC - PRIAM client case study

case studies Tottenham Hotspur

our work with Tottenham Hotspur FC

Tottenham Hotspur Football Club is one of the most traditional and innovative football brands in the world. The North London based Club last year celebrated their 125th anniversary and have accrued a glittering array of trophies over that period including domestic and European cups, league titles and the first ever league and FA Cup "double" in the modern era.

Tottenham Hotspur has amassed a large supporter base both in the UK and the rest of the world so the implementation and launch of a successful mail order and e-commerce function was extremely important.

Focus on Tottenham Hotspur FC

The Club turned to a solution from PRIAM software, PRIAM appease, which drives the e-commerce and fulfilment operations, initially working behind their existing website to ensure fans enjoy an efficient service.

After PRIAM appease was launched it was combined with the existing back of house operation already being used by the Club. Powerful, flexible, easy to learn and use, this provides a seamless solution from the front end to the back. The visible content of the website right down to the nuts and bolts of fulfilling an order is all handled by PRIAM.

The scalable nature of PRIAM has ensured that spiraling demands for a greater variety of stock items will continue to be met in future. Personalised items, courier dispatch, accounts and pre-orders are all handled with ease. PRIAM is the central platform for the call centre, website, stock control, warehousing, transactional, delivery, stock management and payment functions.

Neil Spektor, Marketing Manager at PRIAM Software said: "We are proud to have worked, and grown, with Tottenham Hotspur for more than a decade. The PRIAM e-commerce solution makes it easy to drive new business to the site, increase revenue, margins and provide return on investment into the e-commerce operation."

PRIAM client quotes

"The partnership between Tottenham Hotspur and PRIAM has been longstanding, but continually evolving. As our e-commerce division has grown PRIAM Software has provided us with a complete content management and e-commerce solution. In the short time we have been using the appease e-commerce solution our website has gone from providing 50% to 80% of our sales and our despatch times are five times quicker. The cost savings and increased control have been of massive benefit to the business."

Victoria Howarth, Head of Retail at Tottenham Hotspur.

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