Integrated database marketing is a powerful tool within CRM Sales Manager allowing data from the PRIAM database to be quickly and easily extracted.

Database lists can be created and extracted using criteria such as profiles, source codes or via parameterized recency, frequency and value (RFV) calculations. Lists can also be created through a data extract tool and query language.

Multiple profiles and source codes can be included or excluded. Lists can be extracted to include or exclude contact names or to include just the primary contact.