Any database system can only offer a limited number of data fields or elements which often leads to users having to use comment boxes or putting data into ‘the nearest alternative’.

Contact Manager allows you to create your own data fields using either the Additional Details function or via Profiling.

Additional details section

Here you can create an unlimited number of additional tables (shown above as Pet Info, Art details, Corporate profile etc).

Each table can contain as many data fields as you want and these can allow for multiple predefined responses e.g. area of business above. Behind each response is a profile that is added to the contact detail so the detail is not just memo. The database can now be segmented by the profile added from the response so the mailing program can select all retail customers for example.

It is also possible to have view only fields which are calculations based on the back-office database record for the contact e.g. order value divided by orders over time. This is achieved through a calculator that references all of the ERP database!