CRMagic fulfils the needs of the large fulfilment house or call centre. We believe it to be the most advanced software for call centres, as it combines three different systems:

• call handling/switching
• user defined-scripting for operators
• 'back office' fulfilment software

No other integrated system seamlessly links all three areas.

CRMagic starts in the phone system, recognising the number called and the number calling. This immediately switches the call-centre operator into the correct client/offer and displays the caller details if appropriate.

The operator is now driven through the order-taking/CRM process by scripts that can even be set up by the fulfilment house clients! The scripts will handle all the variations of brochure fulfilment, taking catalogue orders, coupon response and questionnaire handling. Additionally products can be selected and offered on the basis of responses to questionnaires e.g. for holiday brochures.

One of the main advantages of CRMagic is that the client of the fulfilment house can ensure that their services are being handled in the most exacting manner they require. An additional advantage here is that the fulfilment house is not only promising their clients complete quality control from call-centre staff, but can also offer mail order companies an overflow service. The response is always guaranteed.

CRMagic seamlessly links to the full PRIAM ERP suite of programs for picking, distribution and accounting. It is this combination which puts it in a class of its own.