Use appease to drive visitors to your site to increase revenue and profits. Use the powerful analytics to optimise the effectiveness of your on-line marketing to cut costs, increase customer service and improve conversion rates. Use the built-in support for the popular Google Analytics package.

• email marketing
  Use the integrated Mail Manager module to create email campaigns or send HTML newsletters to customers or prospects based on complex profiling formats or sophisticated RFV reporting.
• Search engine optimisation
  Drive additional traffic to your store with extensive search engine integration and optimisation features. appease also allows static product and category pages allowing search engines to crawl and index.
• Web analytics
  appease has full integration with Google Analytics. When enabled every page that you create in appease will have the code automatically added for you.
• Keyword and campaign tracking
  Track and compare all your ads, email newsletters, affiliate campaigns, referrals, paid links and keywords on Google and other search engines.
• AdWords integration
  If you have an AdWords account, you can use Google Analytics directly from the Adwords interface. Google Analytics also calculates ROI metrics from automatically imported cost and keyword tracking data.

• e-commerce tracking
  Trace transactions to campaigns and keywords, get loyalty and latency metrics and identify your revenue sources.
• Google Analytics
  Create customer dashboards for your reports and compare time period and date ranges with the Trend and Date Slider. Identify which pages result in lost conversions and monitor traffic for every link to your site.