PRIAM news

March 2010

Book Club Associates Implements PRIAM

BCA go live with six PRIAM powered websites

Book Club Associates (BCA), the UK's largest book club and mail order book seller has gone live with the PRIAM system. This includes replacing all of their back office functionality provided by Manhattan and SAP and the introduction of seven new e-commerce web sites.

The move to PRIAM has resulted in the replacement of more than 30 disparate systems with one fully integrated solution using a single central database updated in real-time. This has simplified the complex area of book club processing and also created additional functionality.

Commenting on the move to PRIAM Sandy Pattisson, Database Marketing Director of BCA said "Going live with PRIAM will bring major benefits to BCA in terms of increased functionality, real-time processing and a rapid return on investment."

Glyn Carvill, Commercial Director for PRIAM added "We are delighted with the successful outcome of the project that has once again allowed us to show how PRIAM can improve upon and beat the perceived ERP system market leaders."

Take a look at the three main sites: www.booksdirect.co.uk www.join.booksdirect.co.uk www.bfcdirect.co.uk

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"Going live with PRIAM will bring major benefits to BCA in terms of increased functionality, real-time processing and a rapid return on investment."

Marketing Director Sandy Pattison