JoJo Maman Bebe - PRIAM client case study

case studies JoJo Maman Bébé

our work with JoJo Maman Bébé

In just 15 years JoJo Maman Bébé has grown from a small specialist company into an international brand. Offering fashionable, innovative maternity wear and baby clothing combined with real service, value and ethics has been key to their success.

For years part of this success has been the PRIAM ERP business system. This is a true multi-channel solution providing functionality for their call centre, their back-office fulfilment, 22 boutiques and of course their e-commerce site.

Focus on JoJo Maman Bébé

Consequently when it was time to relaunch their website JoJo, after much research, chose our e-commerce solution appease.

Now live, the site has been a huge success taking 500 - 900 orders per day. This is a significant increase continuing the trend shown by other appease websites.

Glyn Carvill, commercial director at PRIAM Software said "Fashion retail has certain complexities with colours, sizes and returns. appease hands creative control to the retailer without the technical demands..."

PRIAM client quotes

"One attraction of appease is we can design and run the site ourselves. We have total control but lose none of the scope of the ERP system hidden behind it."

Laura Tenison MBE, Managing Director and owner of JoJo.

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"Going live with PRIAM will bring major benefits to BCA in terms of increased functionality, real-time processing and a rapid return on investment."

Marketing Director Sandy Pattison