The PRIAM database is unlimited in size and can hold any number of entries and transactions. Speed is not compromised by this. This means that PRIAM is the ideal tool for database marketing i.e. understanding the nature of your customers/prospects and responding to them accordingly.
Users can define additional database fields (with associated profiles). Database entries can hold an indefinite number of contacts, each of which are independent entries in their own right. This facilitates, for example, contacts within companies, chain selling etc.
List handling
• Creation of lists from profiles and source codes or from the query tool
• Complex selections can be made by any criteria to produce lists for mailing. This can be used for literature despatch, personalised letters, contact calls, standard order despatches etc. Lists can be compiled on the basis of customer RFV
• External databases can be imported in any format and given profiles and source codes
• These can be validated and reformatted against the Post Office Address File (PAF)
• The database can be deduplicated interactively or in batch mode by user-defined criteria
• Databases can be exported for swaps etc. in any format required
Mail sort
Full mail sort is available to enable cheaper mailings RSVP included.
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