Confetti is the UK's leading website and supplier for weddings and other celebrations. www.confetti.co.uk is the number one destination for brides and grooms-to-be, their bridal parties and guests. In addition the Confetti site is home to more than 400,000 unique forum users and offers planning and advice information alongside fashion hints, tips and inspiration for every bride to be.
Confetti has become one of the UK's market-leading online brands and enjoys a large and loyal customer base
Confetti has been using PRIAM's multi-channel business system since 1999 and in 2009 adopted PRIAM's appease as their eCommerce and CMS platform for their shop site. The fully integrated nature of PRIAM's offering allow Confetti to manage all of their channels through one system. There is one database, a single repository for all of their data.
The scope of the system includes call centre and contact management, the back office fulfillment process and an eCommerce site that is fully integrated in real-time. This allows call centre staff to see exactly the same information, stock levels, prices, promotions etc as is displayed on the web site.
The appease content management system allows them to effectively manage the search engine optimisation process and ensure their search engine presence is maintained.
"The beauty of PRIAM is in its ability to do everything the company needs in one package - from the website itself through to the warehouse pick list, order confirmation and account details."
Gareth Williams, IT Manager at Confetti.
"Going live with PRIAM will bring major benefits to BCA in terms of increased functionality, real-time processing and a rapid return on investment."
Marketing Director Sandy Pattison
